Farhan Akhtar ‘runs’ away from endorsements

It has been 18 months sinceFarhan Akhtar has stayed away from brand endorsements. Here is why he did so!

Farhan Akhtar is working in Rakeysh Omprakash Mehra’sBhaag Milkha Bhaag and he wants to keep his look under wraps.

Apart from this, the actor has taken his role very seriously and he even went through intense physical training to achieve the body of an athlete, Farhan has apparently even refused all endorsement deals until the release of the film. And all this is to avoid the audience getting a peek into his new look.

A source close to the actor said, “Farhan has worked really hard on this project. For the last one and a half years, he has been working out and has fully devoted his time to the film. Because it’s a biopic, he worked extra hard on developing his character and didn’t want his or his team’s efforts to go in vain. That’s the reason he refused to take up any endorsements.”

The source further added that Farhan did not want to break the continuity of the shoot and hence was not willing to let anything come in between.

The revealed posters of Bhaag Milkha Bhaag look very promising and it has been heard that Farhan has gone through so much of rigorous training that he was nearly transformed into a runner himself.

Says the source,”While he was training and shooting for the film, several brands got in touch with his endorsement agency to sign him up. Right from clothing brands, sports shoes, cameras, toiletries and beverages, he was offered deals that together summed up to roughly Rs.15 to Rs.18cr.”

Photographer Atul Kasbekar, whose company manages Farhan’s endorsements, confirmed the news saying, it is true that Farhan has not signed any brands as it would have compromised the look of Bhaag Milkha Bhaag.

Shahrukh Khan wants to do different films

Bollywood is a world of dreams which lakhs of people want to be a part of. The Baadshah of Bollywood, Shahrukh Khan was no different.  In his career spanning two decades, he achieved everything he could dream of. Now, he says he wants to make different films as he is in a position to experiment.“I feel I was in the industry at the right time and I am very proud and thrilled that lot of things are changing with the films,” said Shahrukh Khan, at a recent press conference of Nerolac Paints, where he launched its new initiative “Paint The Change”.“When I came in (Mumbai) that time it was only about romantic films. Now things are changing and the journey has been great. I will keep working till people want to see me,” added Shahrukh.He says that individuals should keep dreaming, but at the same time shoud stand rooted into reality.“Everyday a new dream is born. It is nice to keep on dreaming. I dream to make different films, I want to see my kids healthy. But I feel you have to be rooted in reality before dreaming. Believe in reality at the first place and get your education first,” he said.“Right now I am in a position where I can afford to do anything but when I just started off that time my dream was to have a house, car and everything,” he added.

The "fauji" in SRK speaks

  
The badshah of bollywood, Shah Rukh Khan has expressed his grief over the killings at LoC. He said that was saddened by the brutal killing of two Indian soldiers on the Indo-Pak border, but cautioned against retaliating in the same manner.


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Vishwaroopam To Release On 25th Jan, However No Date For DTH Show.

Kamal Haasan's latest film 'Vishwaroopam', which is a trilingual film is bound to release on 25th January. He announced the release on Thursday only after he held talks with distributors and theatre owners, of which some objected to the film's first premiere on DTH (Direct To Home) platform.
However it was only two days back that the DTH release and Pongal release got cancelled.
He said that the film will release across Tamil Nadu in at least 500 screens. Though he didn't declare when the film would aired on the DTH, but said that distributors understood that he wants to create a new way of earning revenue through the medium.

Arbaaz Khan Is A Record Maker As A Debutant Director.

The film 'Dabangg 2' has certainly given a load of applause and a great amount of success to Salman Khan, however, its not only him but also brother Arbaaz who has gained a lot from the film's success. Arbaaz Khan is now a record creator for a debutant director who has given the biggest box office winner till now. Not only that, but also he is amongst the three filmmakers who have earned over Rs 150 crores at the box office.
Now Arbaaz has joined the league of Rajkumar Hirani and Kabir Khan, thus surpassing Abhinav Kashyap who gained 145 crores at the box office. Arbaaz was all in for a happy surprise when he was contacted and informed about it. He said that he always wanted his films to be accepted by audiences and his success is the result of that.

Udita Goswami To Marry Mohit Suri.

After a long period of nine years of courtship, Udita Goswami and Mohit Suri are now finally getting married, and now they have made it public. Mohit Suri made his directorial debut in the industry with 'Zeher' and has been dating Udita since then.
Now the duo will be tying the knot sometime this year. Mohit stated that they have been in courtship since nine years, the only right step to take their relationship ahead would be to marry.

'Krrish 3 is my toughest film till date', Says Hrithik.

Bollywood superstar Hrithik Roshan, in a recent media interview on his 39th birthday, said that 'Krrish 3' is the toughest film he has done till now. The film by Rakesh Roshan, features Hrithik Roshan as a superhero named 'Krrish' and is a third part to 'Koi Mil Gaya' and 'Krrish'.
While talking to the media, he stated that the film was the toughest one till date. He also said that though he may say that for every film that he has done, this one is really tough. He added further that the film's special effects had still to be worked out.
He was last seen in the remake of 'Agneepath' in 2012 where he played the role of Vijay Dinanath Chauhan.